Rawaj — Social Media Management
Analytics

Decisions made on data, not on opinions.

Delivering dashboards and reports covering website, platform and campaign performance — reach, engagement, leads, conversions, customer acquisition cost, campaign-attributed revenue and ROAS — with practical recommendations.

The problem we solve

Reports you cannot make decisions from

Screenshots of platform dashboards are not reporting. When reach is measured without revenue, when each channel reports itself generously, and when customer acquisition cost is unknown, budget decisions become political rather than rational. Nobody can answer the only question that matters: what did we get for what we spent?

What you gain
  • One number for cost per acquisition, agreed and trusted
  • Clear attribution of revenue to campaigns and channels
  • Trend visibility that catches problems early
  • Budget decisions grounded in evidence rather than instinct
  • Executive-ready reporting in Arabic and English
What is included

The deliverables you receive.

Analytics audit and full measurement plan definition

Tracking setup across website, apps, forms and campaign platforms

Live dashboards covering reach, engagement, leads, conversions and revenue

Customer acquisition cost modelling and channel-level profitability

Campaign-attributed revenue tracking and ROAS calculation

Monthly written report with insight, anomalies and practical recommendations

Quarterly strategy review including forecast versus actual performance

The process

Clear steps from kickoff to launch.

Know what works

01

Measurement audit

We verify what is tracked, what is missing and what is wrong.

02

KPIs & definitions

One agreed definition per metric so nobody argues about numbers.

03

Tracking build

Events, goals, UTM conventions, revenue and campaign parameters.

04

Dashboard build

A live dashboard with the views each stakeholder needs.

05

Report & advise

Monthly reporting with recommendations and a quarterly strategy review.

Packages & pricing

Flexible packages built around scope.

StarterFor brands taking their first stepsComing soon
  • Scope-based package details
  • Scope-based package details
  • Scope-based package details
ProfessionalThe most chosen package for growing brandsComing soon
  • Scope-based package details
  • Scope-based package details
  • Scope-based package details
PerformanceFor brands with ambitious growth targetsComing soon
  • Scope-based package details
  • Scope-based package details
  • Scope-based package details

Your package is shaped by the number of platforms, volume of production and scope of work. Send your request and we will send a detailed proposal that fits your stage of growth.

FAQs

What our clients ask most.

We build in Looker Studio, Google Analytics 4 and the native platform tools, and can layer in Power BI or custom data pipelines where your reporting needs are more advanced.

Yes. Tracking repair is usually the first task, because dashboards built on broken data create false confidence. We audit events, goals, deduplication and attribution windows before building anything.

Campaign-attributed revenue divided by media spend, using a consistent attribution model and a documented window. We also show blended ROAS and contribution margin, because a single number can mislead.

A live dashboard is always available, with a written monthly report and a quarterly strategic review where we present findings and recommendations to your leadership.

Yes. Reports and dashboards are produced in both languages, with a terminology glossary so stakeholders read the same metric in the same way.

That is common. We start with a measurement audit, document the gaps, prioritise fixes by impact and build the dashboard on what is genuinely reliable — then improve the rest in stages.

What our clients ask most.
Start now

Build my dashboard

Tell us about your project and one of our specialists will contact you within 24 business hours.

  • Reply within 24 business hours from a specialist for this service
  • A free, no-obligation consultation session
  • A detailed proposal that fits your growth stage

Request your free consultation

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