Rawaj — Social Media Management
Content & Production

A content calendar you will never have to improvise again.

We build monthly content calendars and write the posts, ad copy and video scripts in the languages and styles suited to each audience and platform.

The problem we solve

Posting every day and saying nothing

Daily posting without a plan produces content nobody asked for: repeated offers, borrowed trends that do not fit your brand, and captions written in five minutes. The audience stops engaging, the algorithm reduces reach, and your team burns out producing volume instead of impact.

What you gain
  • A predictable monthly rhythm instead of last-minute scrambling
  • Content mapped to funnel stages: awareness, consideration, conversion
  • Consistent tone of voice in both Arabic and English
  • Higher engagement and saves from content genuinely built for the platform
  • Faster approvals because everything is written to a pre-agreed framework
What is included

The deliverables you receive.

Monthly content calendar with themes, formats and publishing slots

Platform-native adaptation for Instagram, TikTok, X, Snapchat and LinkedIn

Post captions, hooks, carousels and story scripts

Paid ad copy variations for testing across audiences

Video scripts, Reels and short-form narrative structures

Blog and website copy where needed for SEO

Hashtag and keyword research, plus an approval workflow that keeps things moving

The process

Clear steps from kickoff to launch.

Publish with purpose

01

Voice & audience

We define tone of voice, personas and the messages that move each segment.

02

Strategy mapping

Content pillars, funnel roles and a realistic weekly publishing cadence.

03

Calendar build

A full month mapped with themes, formats, ownership and key dates.

04

Writing

Arabic and English copy written natively, never translated word for word.

05

Iteration

Every month we review what performed and feed the learning into the next calendar.

Packages & pricing

Flexible packages built around scope.

StarterFor brands taking their first stepsComing soon
  • Scope-based package details
  • Scope-based package details
  • Scope-based package details
ProfessionalThe most chosen package for growing brandsComing soon
  • Scope-based package details
  • Scope-based package details
  • Scope-based package details
PerformanceFor brands with ambitious growth targetsComing soon
  • Scope-based package details
  • Scope-based package details
  • Scope-based package details

Your package is shaped by the number of platforms, volume of production and scope of work. Send your request and we will send a detailed proposal that fits your stage of growth.

FAQs

What our clients ask most.

Both, and each is written as an original. We do not translate a caption from one language into the other, because the idioms, humour and reading rhythm differ completely.

Typically a themed plan with pillar content, formats per platform, publishing slots, a full set of captions and stories, plus scripts for any video we are producing that month.

Yes. We can deliver copy and structure to your design team, or handle design and publishing through our own production and social teams.

You receive the calendar for the month ahead inside a shared workspace. Comments and approvals happen in one place, so nothing gets lost in chat threads.

We build flexibility into every calendar for reactive content. We flag relevant trends weekly and publish within the agreed guardrails, protecting your brand voice.

Yes. Ad copy variations for testing are part of the package when you also run paid campaigns with us, and can be added as a standalone if you run ads in-house.

What our clients ask most.
Start now

Build my content plan

Tell us about your project and one of our specialists will contact you within 24 business hours.

  • Reply within 24 business hours from a specialist for this service
  • A free, no-obligation consultation session
  • A detailed proposal that fits your growth stage

Request your free consultation

Tell us about your project and one of our specialists will contact you within 24 business hours.

Requested service: Content Planning & Copywriting
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